Automotive Lifecycle

Automotive
Customer Lifecycle

In the automotive industry, your customer journey is like no other. We know that, because we work with dealerships like you every single day.

Track website visitors as they navigate to an end user authenticated by geotag. This triggers a lead converting communication.

Touch
Point 01

DIGITAL WATCHDOG

Touch
Point 02

Intelligent Mapping

Allows you to target mobile devices in a physical location. Ads served to their mobile decives, personal email, and in their mailboxes within 48 hours.

Trade in, sell back, upgrade
current vehicle message to
customers highly probable to trade up. Up to 6 notifications triggered by: Loan (24 to +12 months of loan expiration) Cash (12-56 months after purchase date).

Touch
Point 03

TRADE CYCLE

Touch
Point 04

Sales Follow-Up

CSI type survey message sent one day after vehicle purchase. Mail drives referral business.

Touch Point 05

Extended Contract Follow-Up

Contacts customers who purchased, but did not take advantage
of a vehicle service contract. Up to three intervals.

Touch
Point 06

Lease Expiration

Reminder of upcoming lease expiring. Triggered 6 months prior to date of Lease Expiration.

Reminder of upcoming expiration.
Triggered three months prior.

Touch
Point 07

Warranty Expiration

Touch
Point 08

Rewards

Offers customers the opportunity to sign up for the dealership’s rewards program.

Provides Happy Birthday Message to customer.
Sent 1 week prior to customer’s birthday annually.

Touch
Point 09

Birthday

Happy anniversary wishes. Drives referrals. Triggered annually on customer vehicle purchase date.

Touch Point 10

Vehicle Anniversary